[if lt IE 9]> Place this render call where appropriate

iPhone Continues To Account For More Than Half Of All U.S. Smartphone Sales

By Jimmie Geddes email: j.geddes@mobilenapps.com | Jan 23, 2013 09:31 AM EST

Share This Story

  • Print
  • Email

Kantar, a researching firm has released a report showing iOS continues to be the top selling smartphone platform in the U.S. with a 51.2 percent market share for sales during the 12-week period ending on December 23, 2012.

Follow us

Kantar found that Android dropped from 44.8 percent to 44.2 percent compared to the same data from the previous year. Windows Phone took the third position with a 2.6 percent market share.

The research firm also ranked the top carriers for the 12-week period and found AT&T continued its lead with 33.3 percent of smartphones sold during the period. Verizon followed in at a very close second with 32 percent of smartphones sold and Sprint came in third with 14.8 percent of smartphones sold.

Kantar also revealed some interesting statistics in its report. Kantar Worldpanel ComTech analyst Mary-Ann Parlato said:

"Apple's continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands.

"In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011.

"This trend is most evident within Verizon where half (49%) of iOS sales were derived from users of other smartphone brands, and 30% were derived from Android. These figures are much higher compared to AT&T where 15% of iPhone purchasers came from other smartphone users (6% from Android).

"While for other customer groups, 35% of iOS sales were those upgrading from a previous iPhone and 30% were those upgrading to their first smartphone."

The mobile world these days consists of two players - Apple and Google. It will be interesting to see if any of the upcoming new mobile operating systems like BlackBerry 10, Firefox OS, and Samsung's Tizen have any effect on the market and the two major players.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
Gmail 5.0 for Android reportedly aims to handle all emailGmail 5.0 for Android leaks online, reportedly aims to handle ALL email
Dropbox for iOS gets Touch ID support with latest update – Available now
Apple Pay mobile payment system rolling out to iPhone 6, iPhone 6 Plus
Nexus 6, Nexus 9, Nexus Player on Google Play: Available models, prices & shipping estimates
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows PhoneFlipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics