RIM Ready For BlackBerry 10 Launch And Super Bowl Commercial

By Sumit Passary email: s.passary@mobilenapps.com | Jan 26, 2013 10:11 AM EST

Share This Story

  • Print
  • Email

Research In Motion (RIM) is on track for its BlackBerry 10 (BB10) launch event on Wednesday, Jan. 30, where the latest OS will make its debut. The company also plans to promote the latest OS via a commercial at the Super Bowl game a few days later.

Follow us

The Jan. 30 event for the BB10 may also see BlackBerry Z10 smartphone and rumors indicate that demo handsets have already started to make their way to stores and a few Canadian carriers like Bell and TELUS are ready to ship the BB10 powered BlackBerry Z10 as early as Feb. 5.

RIM will try its best to promote the BB10 and new BlackBerry handsets to as many smartphone enthusiasts as possible. The company will also try to entice smartphone enthusiasts with its 30-second television advert at the Super Bowl.

"A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, chief marketing officer of RIM.

Furthermore, Boulben also added "BlackBerry has 30 million social media fans, and we're looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."

The advert will be shown in both the U.S. and Canada on Feb. 3, just four days after the official launch. Super Bowl is the most-watched television event of the year, which drew 111.3 million and 8.1 million viewers in the U.S. and Canada respectively in 2012.

RIM seems to be counting a lot on BB10 and is putting a lot of effort in marketing the latest OS. The Super Bowl is the most expensive event for advertisers, costing an estimated average of $3.4 million for a 30-second spot on NBC last year, according to ratings firm Nielsen (via CTV News).

It will be interesting to see if RIM is able to make a positive impression on smartphone buyers with the launch of its latest BB10. 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
LG Google Nexus 5 LG Google Nexus 5 back on sale from Google Play
Here’s the new ‘Microsoft Lumia’ brand, and what will happen to existing Nokia Lumia devices
LG G Watch R starts global rollout, hitting Europe first
Google Nexus 6 UK launch reportedly delayed until December
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics