RIM Ready For BlackBerry 10 Launch And Super Bowl Commercial

By Sumit Passary email: s.passary@mobilenapps.com | Jan 26, 2013 10:11 AM EST

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Research In Motion (RIM) is on track for its BlackBerry 10 (BB10) launch event on Wednesday, Jan. 30, where the latest OS will make its debut. The company also plans to promote the latest OS via a commercial at the Super Bowl game a few days later.

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The Jan. 30 event for the BB10 may also see BlackBerry Z10 smartphone and rumors indicate that demo handsets have already started to make their way to stores and a few Canadian carriers like Bell and TELUS are ready to ship the BB10 powered BlackBerry Z10 as early as Feb. 5.

RIM will try its best to promote the BB10 and new BlackBerry handsets to as many smartphone enthusiasts as possible. The company will also try to entice smartphone enthusiasts with its 30-second television advert at the Super Bowl.

"A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, chief marketing officer of RIM.

Furthermore, Boulben also added "BlackBerry has 30 million social media fans, and we're looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."

The advert will be shown in both the U.S. and Canada on Feb. 3, just four days after the official launch. Super Bowl is the most-watched television event of the year, which drew 111.3 million and 8.1 million viewers in the U.S. and Canada respectively in 2012.

RIM seems to be counting a lot on BB10 and is putting a lot of effort in marketing the latest OS. The Super Bowl is the most expensive event for advertisers, costing an estimated average of $3.4 million for a 30-second spot on NBC last year, according to ratings firm Nielsen (via CTV News).

It will be interesting to see if RIM is able to make a positive impression on smartphone buyers with the launch of its latest BB10. 

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