Apple iPad 128GB Likely To Try Attract Attention

By Prarthito Maity email: p.maity@mobilenapps.com | Jan 30, 2013 02:22 AM EST

Share This Story

  • Print
  • Email

Apple has already announced the highly anticipated 128GB version of the iPad. While the main aspect of the new device is its massive 128GB storage, analysts believe that this is just another strategic decision from Apple to see off the growing threat from the new Windows 8 tablets.

Follow us

Apple has already confirmed that it will begin production on a new iPad that will double up the capacity of the company's older fourth-generation models, and has announced the new iPad with a massive storage space.

The new 128GB version of the popular Apple-made device comes with the highly acclaimed retina display, and will fetch $799 for the WiFi-only version and $929 for the model that connects to cellular wireless. The new models will become available to public from Feb. 5, in black or white.

However, per a Citibank analyst, Apple has kept a close watch on the upcoming Windows 8 hybrids with the release of the new pricey fourth-generation iPad 4. This means that the company is starting to get defensive knowing that it is no more the only company in the market competing to get to the zenith with the Windows 8-based devices breathing down its neck.

"At $799, this latest iPad [model is] priced above the average selling price of a laptop ($703), bringing the two squarely into the same wallet discussion," analyst Glen Yeung of Citibank said in a research note. "Given what we estimate to be a 3-quarter slide in 10" iPad unit sales, we can't help but detect a defensive element to Apple's latest iPad [model]."

While the company is playing it carefully to maintain its position in the market, it is also looking to attract some attention from both fans and critics. This is even clearer in Apple's timing of the new announcement, which is pretty interesting.

"Less than a week ago, Apple revealed lackluster holiday iPhone sales, reinforcing anxiety among investors that the company is fading from a growth company to a stodgy, if immensely profitable, corporation and that Google's Android phones can fully replace the iPhone as the go-to smartphone.," a Forbes report states.

There is also a growing a concern both within the company and outside that because of the lack of any major attention-grabbing product releases of late, with the only announcements coming in the form of older products given new features, there is a growing fear "that Apple is aging and that its fate will soon parallel the elder giants in the industry, like Microsoft and IBM."

"While Apple's announcement reminds us of their unique ability to stimulate demand with new products and their opportunity in the corporate market, we sense a degree of defensiveness in this announcement," Yeung added. "We don't view this announcement as sufficient to divert investor attention away from the risks to handset market share and margin evident in recent results."

Apple's major concern at the moment is Microsoft's new Surface Pro. The Pro is a 128GB model which is offered with a keyboard cover and will be priced at $999 and pack laptop-like performance.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
LG Google Nexus 5 LG Google Nexus 5 back on sale from Google Play
Here’s the new ‘Microsoft Lumia’ brand, and what will happen to existing Nokia Lumia devices
LG G Watch R starts global rollout, hitting Europe first
Google Nexus 6 UK launch reportedly delayed until December
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics