Samsung Eyes Enterprise Market, Teams Up With Genband For Enterprise Tablet

20 February 2013, 9:32 am EST By Binu Paul email: Mobile & Apps

It has been rumored that Samsung will debut an enterprise platform at the Mobile World Congress (MWC) later this month and now it's reported that the South Korean electronic leader is teaming up with networking vendor Genband to offer business customers a unified communications (Unified Communications) software suite.

Samsung, in partnership with Genband, will first offer the software on its Galaxy Tab slates, but eventually expand to other devices, Gigaom reports.

"Since the SAFE program launched in 2011, Samsung has been gradually fortifying its most popular smartphones and tablets with corporate-grade security while attempting overcome the Android fragmentation problems that plague CIOs. The Genband partnership, however, shows that Samsung wants to do more than just retrofit its phones and tablets for business users. It wants offer services specifically tailored to corporate customers," the report says.

Samsung will target unified communications and will be able to offer "IM, VoIP, video conferencing and chat, and document and media sharing apps" that can function across the various enterprise's wireline and wireless networks.

"By integrating Samsung Mobile's SAFE (Samsung for Enterprise) designated devices with GENBAND's Smart Office mobile Unified Communications (UC) applications, these companies are bringing a 'safe, smart, and simple' user experience to the enterprise, creating mobile solutions that extend or even replace the standard office communications environment," Genband said in a press release announcing the strategic partnership.

Boston-based brokerage firm Detwiler Fenton had earlier said Samsung would take on BlackBerry 10 operating system by launching its new enterprise platform at the Mobile World Conference. According to the prediction, Samsung enterprise platform has the advantage of the Android ecosystem in addition to an already proven record in class security policies, application management, email and unified communications to compete with BBRY.

The initiative, as Genband notes, will be aimed at creating a mobile tablet as the primary voice and multimedia communications device bundled with a carrier grade, cloud-based UC service. In this regard, Genband will offer Samsung Mobile devices through its service provider customers and large systems integrator partners.

"Together with Samsung Mobile we are offering our 600 service provider customers and channel partners turnkey solutions for safe, smart, and simple unified communications," said Charlie Vogt, president and CEO for GENBAND. The solution will aim to provide the ultimate mobile office communications environment for enterprises. Genband announced that it will have a booth at the MWC 2013, scheduled for Feb. 25-28 in Barcelona, where its enterprise solution will be showcased.

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