By Vamien McKalin email: firstname.lastname@example.org | Mar 09, 2013 01:44 PM EST
As Windows 8 continues to experience slow adoption, expect to see price cuts on various Windows 8-enabled touchscreen laptops as Microsoft has handed down discounts on license fees to OEMs.
According to a DigiTimes report, which cites sources at Taiwan's retailers, these price cuts could range between 10 and 20 percent. Not a significant slash in prices, but could be enough to drive the adoption Microsoft and PC makers so badly need at this time.
The DigiTimes source also claimed consumers should expect to pay at least $500 for discounted touchscreen Windows 8 based laptops. That's a decent price, but probably not enough since a plethora of Android tablets can be had for less. Microsoft and PC makers need to do more or risk watching Android and iOS eat away at Windows market share until nothing significant is left.
The discounts PC makers expect to get from Microsoft has become necessary, as consumers are not gravitating towards Windows 8 as hoped. This is mainly due to the new interface that is driving some consumers over the edge. The interface is a radical change, so jumping from Windows 7 to Windows 8 could be a difficult task.
Microsoft revamped Windows 8 interface to have an OS that is capable of competing with tablet devices with Android and iOS inside. However, with consumers finding the change too much to handle, they chose to stick with older versions of Windows instead of making the jump.
Tough times for Microsoft, as Windows 8 and Windows Phone adoption is slow, and Sony has stolen the spotlight with the PlayStation 4. And, now the software giant has found itself in a position where it must pay the European Union $733 million for breaking an obligation, the first ever company in history to do such a thing.
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