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Google Spring Cleaning Nixes Meebo Bar On June 6 To Focus On Google+

Alexandra Burlacu

Google is at its spring cleaning again, and this time the sweeper claims the Meebo bar, with the focus shifting to Google+ plug-ins and sign-ins for social networking.

The search giant will bid farewell to its Meebo publishing tool on June 6. Google already started to send out emails to Meebo users informing them of the service's upcoming retirement, and published an announcement on the Meebo website as well.

"Five years ago, we launched the Meebo Bar to bring community, engagement and revenue to publisher sites," reads the announcement. "As part of the Google team, this continues to be our focus, but we want to best serve mobile and desktop publishers moving forward. Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. This means we will retire the Meebo Bar, effective June 6, 2013."

The Meebo dashboard and logistics will, however, remain active until June 30. For those unfamiliar with the service, Meebo is a messaging application with various products that relate to social networking and advertising. The Meebo bar is one of those products.

Simply put, the Meebo bar allows customers to easily browse, find and share content through their email. Many Web publishers chose to add this tool to their websites to make things more convenient for their customers.

While Meebo has five years on the market, it hit a rough patch at one point but returned to the scene when Google took over last year. Come June 6, various codes will be installed to Meebo, but users will be able to remove them if they so prefer. Google recommends handling this though a content management system such as Wordpress and Blogger. Users can also save the Meebo bar to the custom button tool in the dashboard.

As Google itself reckoned, the company aims to focus on other projects such as Google+, passing all the information to other services along with social networks and users. The Google+ sign-in made its debut in February this year, replacing the existing Google accounts login protocol. Google recommends that developers remove the inactive Meebo code from their websites, as the Meebo bar will stop loading after June 6.

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