HTC is experiencing hard times as the company's new flagship Android smartphone, the HTC One, is not performing as expected, despite being the best Android mobile device on the market right now. So what's the next move for this struggling Taiwanese company? Simple - sign a $12 million marketing deal with Iron Man 3 star, Robert Downey Jr.
The new marketing deal with Robert Downey Jr. will span for 2 years, however, the actor will promote HTC products as himself and not as the characters he plays in movies such as Iron Man and Sherlock Holmes. According to people close to the situation who spoke with Bloomberg, HTC will likely feature Downey in television, print and billboard ads. Such a deal could boost HTC's prospect with the younger crowd and the fans in general of the Iron Man star. However, if it fails, we could see HTC going up for sale to the highest bidder.
"We have nothing to announce today on a new marketing campaign," Sally Julien, a spokeswoman for HTC, wrote in an e-mail to Bloomberg. The HTC One smartphone's "all-metal design has drawn overwhelmingly positive feedback from media and consumers alike. Anyone with a penchant for metal should be able to appreciate its appeal."
Moreover, HTC device sales are down 68 percent since 2011. This is bad news for a company that once was seen as the best smartphone OEM around.
HTC was once the top OEM in the U.S. but due to Samsung spending quite a lot more on marketing, the company has failed tremendously to keep up, and now it is a distant second to Samsung in the Android market. HTC had a chance to redeem itself and bounce back as a true competitor with the HTC One. Unfortunately, Samsung's strong marketing of the Galaxy S4 has overshadowed HTC and every other Android OEM. It comes as no surprise now to see HTC attempting to spend more on marketing. However, it might be little too late. Only time will tell.
© Copyright 2020 Mobile & Apps, All rights reserved. Do not reproduce without permission.most read
related stories
more stories from What's Hot
Rockstar Games has acknowledged the most common GTA Online launch issues and detailed the bug fix status for each problem it's currently working on.
ernest hamiltonTarget has announced its new prepaid mobile service, Brightspot, which will debut on Sunday, Oct. 6.
ernest hamiltonHulu has added support for Google's Chromecast streaming dongle, allowing Hulu Plus users to 'cast' video directly to Chromecast.
ernest hamiltonThe much-awaited Grand Theft Auto (GTA) Online mode has finally gone live, unfolding a whole interconnected universe.
ernest hamiltonBlackBerry has posted its Q2 fiscal results and blames a $935 million hit on 'Z10 Inventory Charge'
ernest hamiltonThe KitKat contest has now reached India, bringing promotional packages with the chance to win a new Nexus 7 (2013).
ernest hamiltonGoogle Talk has been sending messages to the wrong recipients, raising some serious privacy concerns.
ernest hamiltonGrand Theft Auto V publisher Take-Two has announced that the new GTA 5 made a whopping $800 million on launch day, breaking the record previously set by Call of Duty: Black Ops 2.
ernest hamilton