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Electronic Arts Putting All Its Support Behind Windows Phone 8: Just What Microsoft And Nokia Wants

Vamien McKalin

This could very well be the boost Microsoft and Nokia have been waiting for to help push Windows Phone 8 into the hands of consumers. It has come to our attention that Electronic Arts, the number 2 ranked video game publisher and developer in the United States, is working with Microsoft to get many of its current and upcoming mobile games on the Windows Phone 8 platform.

"We're working very closely with Microsoft to understand what their views on gaming navigation are," Chief Operating Officer Peter Moore said in a phone interview. "Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts."

Electronic Arts is counting heavily on mobile games to ease its reliance on console titles to turn a profit. With the company's plan to support Windows Phone 8 heavily, mobile gaming could become its main money maker in a few years.

Microsoft is not interested in following Nintendo and Sony's footsteps by coming out with a standalone gaming handheld. The company has Windows Phone, which by our count is being sold more than the PS Vita. Windows Phone is Microsoft's gaming handheld strategy and this is evident with built-in Xbox Live support. Windows Phone 7 might not be the best realization to what Microsoft is planning; however, Windows Phone 8 is definitely the right candidate.

What makes Windows Phone 8 special, is the Windows NT kernel that is at the very core of the OS. The platform supports Direct X11 and other 3rd party middleware to give game developers the edge. Look out for some exceptionally looking games on the Windows Phone 8 platform this year and the next. We doubt any form of disappointments are lingering around.

Nokia, the company which aside from Microsoft, wants Windows Phone 8 to succeed more than any other. If all fails, Nokia could potentially file for bankruptcy in 2013 and be sold to the highest bidder. Come September, according to rumors, Nokia will announce its first line of Windows Phone 8 devices, which could go on the sale in the same month. An early start for Nokia is one of the benefits it has for partnering with Microsoft. Not surprisingly, other OEMs won't be too happy about this.

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