By Vamien McKalin | Aug 21, 2012 09:31 AM EDT
Electronic Arts, one of the top video game publishers in the world is up for sale and our OMG meter just went right through the roof. According to an unnamed source who spoke to The New York Post, the publisher of such hit games like Battlefield 3, Mass Effect 3, and FIFA, is quietly searching for a company with deep pockets to buy it up.
The company has since been approached by multiple private equity firms, one of which that owns a stake in Bethesda, the guys behind the Elder Scrolls franchise. From what we understand, discussions are in early stages, so nothing is yet on paper. Almost every game EA has published since the company's 30 years in existence has been major hits, which leaves the question, what could cause for this sudden need to sell a company that has been doing well every year.
Analysts have pointed out that the reason behind this could be due to the rise in social and mobile gaming, which is expected to put a strain on traditional gaming in a few years. Many gamers today are not keen anymore on buying boxed games, they want it on their hard drive, and some even want games to be free to play with micro transactions for in game items such as a new weapon or a good looking pink hat.
Gamers following up on this rumor should keep doing so, because whatever happens, there will definitely be some changes. If EA is sold, many of the games that has seen massive changes for the worse or for the good, could see additional changes that might or might not please everyone.
Electronic Arts shares took a rise with rumors of a potential sell out. Shares rose by 8 percent to hit $14 per share, which is the highest growth in a day for the company since February 2, 2012.