Rumors indicate that Redmond-based software company Microsoft is on track to host "original video content" on its Xbox Live portal, but the details of the content are not yet known.

"Microsoft has hired Nancy Tellem, a former top CBS television executive, to oversee the production of original video content to be delivered to the company's Xbox video game console, according to people with knowledge of the move who did not want to be named ahead of an official announcement," The New York Times Bits Blog reported on Sept. 18.

Follow us

Microsoft's move seems to be aimed at bringing to fruition its vision of making the Xbox 360 a go-to entertainment hub. Additionally, it was recently reported that the company is becoming interested in distribution, and the rumored move could be a step in that direction, giving Microsoft an effective platform to churn out content across Xbox and Windows.

If Microsoft were to foray into the production of new content, the move would make good business sense. Currently, the company boasts of millions of online users and has a readymade platform, which would make the transition smooth. Of late, content providers like Netflix and Hulu have also been looking to take the original content route. With movie studios and networks being perennially at loggerheads with distribution channels, the decision to create original content seems to be a simpler, hassle-free solution.

Microsoft is yet to comment on the New York Times report. However, Nancy Tellem may have hinted at the development of original content for the "consumer favorite" Xbox and indicated that there was a "tremendous opportunity to transform it into the center of all things entertainment."

"I look forward to building a studio team that embraces the challenges of creating true interactive content that the Xbox platform supports and to work with talent to create content that will change the way entertainment content is experienced and delivered," said Tellem.

Join Our Conversation

Smartphones

LG Optimus GJ Waterproof Smartphone Now Official, Will Sport $600 Price Tag

Nokia Launched LiveSight For HERE Maps On Windows Phone 8

Samsung Galaxy S4 Sells 10M Units In First Month, More Color Options Coming This Summer

HTC One Google Edition With Stock Android May Arrive This Summer

Tablet / Laptop / PC

Amazon Launches 7-Inch And 8.9-Inch Kindle Fire HD Tablets In 170 Countries

Lenovo ThinkPad Helix Hybrid Tablet-Ultrabook Now Available Starting At $1679

Samsung Galaxy Tab 3 Leaks In Benchmarks With Intel Inside

Samsung Galaxy S4, Galaxy Note 8.0 Top Consumer Reports Rankings

Gadgets

Recharge Your Phone In 20 Seconds With This Revolutionary Device

Ouya Will Be At E3 2013, But Not Where You Think

Next Microsoft Xbox To Sport Dashboard UI Update And Tile Changes

Google Media Streamer Hits FCC To Replace Nexus Q

OS / Software

Former Nokia Team Jolla, Announces First Sailfish Powered Smartphone For Asia

Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Transform It Into Galaxy S4 (To Some Extent)

iOS 7 To Come With Flickr, Vimeo Integration

Samsung Galaxy S4 'Google Edition' Will Be Available In U.S. Only?

Internet / Social Media

AT&T Promises Cellular Video Calls, Mobile Video Chat For All Customers

Flickr Boasts 'Spectacular' Redesign, Offers A Whopping 1TB Of FREE Storage

Download 40 GB In A Second: Researchers Set Up World's Fastest Wi-Fi Network In Germany

YouTube Shoppable Videos - Will Google Hit A New Jackpot?

What's App

Nokia Launched LiveSight For HERE Maps On Windows Phone 8

Nokia Xpress Now Web App Announced For Asha Devices

Samsung Galaxy S4 App Contest Boasts $800,000 Total Prizes For Talented Devs

Intellicam App Brings First Hands-Free Camera Feature To Windows Phone 8