Call of Duty: Black Ops 2 Draws In $500 Million in Revenue In 24 Hours

By Vamien McKalin | Nov 17, 2012 09:44 AM EST

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Call of Duty: Black Ops 2 is off to a flying start, there's just no stopping this franchise as it rakes in the moolah title after title. The latest version of the popular franchise, Call of Duty: Black Ops 2, has notched up $500 million in revenue in just 24 hours of availability.

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According to Activision, this marks the largest entertainment launch of 2012 and is the fourth consecutive time a Call of Duty game has done this. Many developers have tried to mimic Call of Duty's success with their own FPS video games, but all have failed with only the Halo franchise coming close.

Over the last few years, the Call of Duty franchise, which consists mainly of Black Ops and Modern Warfare games, are synonymous for huge launches with booming success year after year. It is Activision's main video game franchise and a major contributor to the company's revenue stream each year.

"Call of Duty has become more than a product people buy, it's a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season," according to Eric Hirshberg, CEO of Activision Publishing.

Call of Duty: Black Ops 2 managed to double the $220 million revenue that was set earlier by Halo 4. However, this is understandable as Halo 4 is only available on the Xbox 360, while Black Ops 2 is a multi-platform game and is available on the Xbox 360, PlayStation 3, and the Nintendo Wii U.

Activision went on to state that its entire Call of Duty franchise rakes in more revenue than all the Harry Potter and Star War movies, which is an incredible accomplishment and speaks volumes of the game's popularity. However, despite the strong sale figures by Call of Duty: Black Ops 2, console gaming is still taking a beating due to the lack of next generation consoles.

Things should change for the better when the Nintendo Wii U hit store shelves on Nov. 18.

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