iPad, iPhone Top Black Friday Shopping List

By Khurram Aziz | Nov 27, 2012 09:59 AM EST

Share This Story

  • Print
  • Email

Those predicting the demise of Apple take note: IBM has released a report that shows the tech firm's iPad and iPhone has trumped all others as the go-to device for internet shopping during the Black Friday sales.

Follow us

The report, titled Black Friday Report 2012, says, "The iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent."

Apple's devices have a 65% chunk of the mobile Web browsing market share, with Android-based mobile devices accounting for just 20%. This indicates that, while Android remains a popular choice, Android users aren't using their devices to browse the web as much as iOS users.

The report was compiled as part of IBM's Smarter Commerce initiative by the IBM Digital Analytics Benchmark. It found that US shoppers took advantage of early promotions driving a 17.4 percent increase in online sales during Thanksgiving Day which set the stage for 20.7 percent growth on Black Friday.

The biggest surge, according to IBM, came from consumers using mobile devices, with sales reaching 16.3 percent led by the iPad.

IBM's Digital Analytics Benchmark compiled the data using a cloud-based analytics platform that tracks more than a million e-commerce transactions per day and analyzes terabytes of raw data from 500 retailers across the US.

The popularity of the iPad and iPhone was confirmed last week by a report from Nielsen which found that 48 percent of children aged between 6-12 wanted an iPad for Christmas - more than any other tablet, smartphone, computer or video game device.

Nielsen also found that 6 percent of children wanted the new iPad Mini, 36 percent wanted the iPod Touch and 33 percent wanted the latest iPhone.

IBM's Black Friday 2012 report also showed a decline of social referrals for online shopping. In 2011, social sites accounted for 0.92 percent of site traffic and 0.53 percent of sales which this year fell to 0.81 percent for traffic referral and 0.34% sales.

IBM has produced the infographic below to represent its findings:

IBM Holiday Benchmark Infographic BF2012 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Ericsson Announces World-Leading Launches Ahead of Mobile World Congress 2014

Join Our Conversation

Smartphones
Shazam for iOSApple to integrate Shazam into iOS 8, allowing users to ask Siri what’s playing?
Sony PlayStation 4 on the rise: Seven million units sold, future update hinted
Amazon’s upcoming 3D smartphone leaks in first images, with more spec details
Google: All Glass spots claimed in Explorer Program after April 15 one-day sale following KitKat update
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Chrome Remote Desktop app for AndroidChrome Remote Desktop for Android now available for free from Google Play
Adobe Lightroom mobile hits the iPad, coming soon to iPhones
Apple updates Mac iWork for iCloud suite – What’s new in Pages, Numbers and Keynote?
Microsoft launches Office for iPad, makes Office Mobile free on Android and iPhones
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps