Apple Still Tablet Market Leader, But Loses 14 Percent Share In Q3 2012

By Sumit Passary | Nov 29, 2012 09:46 AM EST

Share This Story

  • Print
  • Email

Apple maintained its supremacy in the tablet market with a 55 percent market share, but lost 14 percent of its share to rival tablet companies just ahead of the launch of its sixth-generation iPads in October this year.

Follow us

Even though the Cupertino-based tech company continued to lead in the tablet market, it saw the lowest market share the iPad has had since it was introduced first in April 2010, reported ABI Research.

In Q2 2012, Apple shipped a record 17 million iPads which was an increase from 11.8 million units in Q1 2012. The shipment of 17 million iPads helped Apple to achieve over 69 percent market share in Q2 2012.

"Two years after creating the market, Apple Inc. remains the king of all media tablets, with its global market share rising to nearly 70 percent in the second quarter, putting the company on pace to reclaim much of the dominance it surrendered in 2011," reported iSuppli.

The introduction of the latest iPad mini in October this year, however, did not contribute to Apple's market share gain.

"With the introduction of a smaller, lower-cost iPad mini, Apple has acknowledged Android's beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year," said Jeff Orr ABI's senior practice director. Rival tablet makers like Samsung, Amazon, and ASUS all took small parts of Apple's market share.

"As the OS of choice for the majority of device OEMs, we expect the Android ecosystem to continue growing in numbers - new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content," noted Orr.

The competition in the tablet market is increasing rapidly with Android tablets accounting for over 44 percent of the market share. The sixth generation iPads released in Q4 2012 may help Apple to achieve higher market share.

However, shipping delays before the holiday season may be a setback for Apple, and could stop it from getting a much bigger slice of the market share than what it would have anticipated.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps