Apple Begins Airing Do Not Disturb Ad As New Year Bug Disables It

By Jimmie Geddes email: j.geddes@mobilenapps.com | Jan 02, 2013 05:13 PM EST

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If you use the new "Do Not Disturb" feature on your iOS device, you probably weren't disturbed at all on New Year's Day since a bug in iOS 6 prevented it from being disabled.

This bug happened just as Apple has begun to air a new iPhone 5 commercial highlighting "Do Not Disturb," featuring Venus and Serena Williams. The ad shows off the "Do Not Disturb" feature, which allows you to enable a setting on iOS 6 devices to not disturb you by allowing you to completely disable notifications or optionally set a scheduled time that you don't want to be notified of incoming phone calls, sms, or emails. With the setting enabled, you won't be disturbed but you can set it up to allow calls from your Favorites or repeated callers in the iPhone phone app. It's main objective is to do what the name implies.

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Unfortunately, the timing of this ad couldn't come at a worse time for Apple. When we rolled into 2013, a bug in iOS 6 didn't automatically disable the feature for users who have it setup to turn on and off at scheduled times. There is no known fix for the issue at this time but you can be assured Apple will fix this asap, especially since it has just begun airing this new iPhone 5 commercial (watch below) playing up "Do Not Disturb".

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