Samsung, Apple And Android Continue Their Domination Of U.S. Market Share

By Jimmie Geddes email: j.geddes@mobilenapps.com | Jan 07, 2013 02:17 PM EST

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Comscore has released its November 2012 U.S. Mobile Subscriber Market Share Report showing that Samsung, Apple, Android, and iOS continue to dominate the market. Its study surveyed over 30,000 U.S. mobile smartphone subscribers over a three month period and found Samsung to be the top smartphone manufacturer with a 26.9 percent market. Android was the most used operating system with a 53.7 market share.  Apple came in second in both areas with 18.5 percent smartphone share and 35 percent platform share.  

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Samsung and Apple were the only smartphone manufacturers to see their market share rise. The same trend followed with Android and iOS being the only smartphone platforms to rise in market share.

Credit: comScore | Mobile & Apps
Credit: comScore | Mobile & Apps

Comscore's report shows Samsung had 26.9 percent, up 1.2 percent from the previous period. Apple overtook LG for the second spot with 18.5 percent, up 1.4 percent from the previous period. LG dropped to the third spot with 17.5 percent, a decline of 0.7 percent. Motorola took the fourth spot with 10.4 percent, a decline of 0.8 percent and HTC took the fifth spot with 5.9 percent, a decline of 0.4 percent.This report broke down the top smartphone manufacturers for the three-month period ending in November which means it doesn't take into account sales of devices during the 2012 holiday season. The next report is expected to see Apple get a bigger boost than the 1.4 percent growth it saw and even possibly take the top spot away from Samsung.

Credit:comScore | Mobile & Apps
Credit:comScore | Mobile & Apps

Comscore's report also broke down the top smartphone platforms and revealed that Google's Android and Apple's iOS dominated. Google's Android took the top spot with 53.7 percent, up 1.1 percent from the previous period.  Apple's iOS came in second and took 35 percent, a rise of 0.7 percent. RIM followed in third with 7.3 percent, a steep decline of 1 percent. Microsoft finished in fourth with 3 percent, down 0.6 percent and Symbian remained in fifth place with 0.5 percent, a 0.2 percent drop.

The big winners were Samsung, Apple, and Google, while LG, RIM, Motorola, Microsoft, and HTC continued to struggle and decline in the market share they so desperately need to rise.

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