By Jimmie Geddes email: email@example.com | Jan 11, 2013 06:30 PM EST
RIM is holding a media event on Jan. 30 where it will officially unveil its next-generation OS - BlackBerry 10 - and BlackBerry OS-powered new smartphones to the world.
The BlackBerry maker is desperately trying to turn the company around and bask in the glory it enjoyed when a BlackBerry was the must-have device. However, with the emergence of iPhone and a slew of Android devices, RIM has watched its market share slip each quarter and delaying BlackBerry 10's launch last year didn't do RIM any good in terms of regaining BlackBerry users' confidence in the company and platform. Nonetheless, come Jan. 30, RIM might actually gain some of the faithful that had left, as well as new users, when it makes things official.
RIM has just got the backing of 3 out of the 4 major U.S. carriers. AT&T, Verizon, and T-Mobile have all agreed to carry BlackBerry 10 smartphones and sell them when they become available. Verizon's CEO, Lowell McAdam said in an interview at the Consumer Electronics Show in Las Vegas: "We're hopeful its going to be a good device. We'll carry it."
This is the kind of attention RIM needs leading up to the launch of BlackBerry 10. It still remains to be seen how this fairytale will end for RIM, but AT&T, Verizon, and T-Mobile are some pretty important characters who have just been added to the book.