Google is no stranger when it comes to launching a service that's already widely available. The latest from the tech giant is the growing coupon business. The search giant has announced Zavers, a digital coupon solution that is completely integrated with Google Wallet and allows manufacturers and retailers to reward customers with coupons that are specifically targeted to them.

Google's Director of Emerging Platforms, Spencer Spinnell made the announcement official on Google's Commerce Blog,

"Today we're excited to introduce Zavers by Google-a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don't get cat food coupons and parents of teenagers don't get diaper coupons.

 
Unlike traditional media, Zavers' real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.

With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers-no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf."

Zavers is also completely integrated with Google Wallet and will make it simple to use digital coupons when you use your smartphone to pay for items in retail stores that accept Google Wallet. This move could attract more customers to use Google Wallet as the digital coupons will be redeemed automatically with no legwork or virtual coupon clipping done by the customer.