Apple Job For Less Tech-Savvy: Siri Writer/Editor To Make Voice Assistant Sassier

20 January 2013, 9:53 pm EST By Alexandra Burlacu email: Mobile & Apps

Apple's voice-operated personal assistant, Siri, is a widely popular app, and now the Cupertino giant seems keen on enhancing it by hiring new talent.

Siri is a neat app that can give users directions, search the Web, and occasionally make some snarky remark or comeback. Siri's sassy attitude had a big role in "her" popularity, but few ever think about the actual work behind it - Siri's scripts.

Apple has always said that Siri is a work in progress, but now the Cupertino giant seems ready to take Siri to the next step now. According to a new job listing MIT Technology Review dug up, Apple is looking for a "Siri Writer/ Editor." The ideal candidate will "refresh and refine existing Siri dialog," among other things.

"We're looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant," reads the job post. "Siri's known for 'her' wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life with an intense technical environment."

Truth be told, some Siri improvements are a bit overdue. The app holds its own, but Siri still has a lot to learn when it comes to properly understanding natural language. In the meantime, when Siri doesn't understand what the user wants "she" mainly defaults to asking whether "she" should search the Web to complete the query.

"Develop and write original dialog to support new Siri capabilities" is a top responsibility for the new Siri Writer/ Editor. "Help the Siri team evolve Siri as a distinct, recognizable character."

The position is full-time, and candidates must have a bachelor's degree or equivalent, excellent writing skills, and an impressive vocabulary and cross-cultural knowledge to be eligible for the job. Knowing more than one language is an advantage as well, as it counts as translation experience.

The job listing makes no mention of top-notch programming skills, so the job is suitable for the less tech-savvy. According to the posting, the ideal candidate just needs experience working with engineering teams, practices, and tools.

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