T-Mobile’s GoSmart Prepaid Brand To Launch In February
U.S. carrier T-Mobile seems to be on track to launch its GoSmart Mobile prepaid brand in February this year.
In Dec. 2012, T-Mobile launched GoSmart in its test markets, and the carrier is seeing good demand from those select markets. Previously, T-Mobile said that it was seeing this test run as a learning base and was using what it learnt "to make a decision about a potential national launch sometime in 2013."
Per T-Mobile's GoSmart Web site, the service will be available at three price points: $30 per month for unlimited calls and texting; $35 for unlimited calls, texting, and 2G data; and $45 for unlimited calls, texting, and "high-speed" data. The $45 plan includes 5GB of data per month, after which users' connections are slowed to 2G speeds.
The GoSmart Web site indicates that users can buy a "mobile SIM kit" for $8, which will enable subscribers to bring their own unlocked GSM devices. This service will be attractive to many mobile phone customers who have a handset and do not want to get tied to a yearly contract. Additionally, GoSmart is also offering the Alcatel OT 838 smartphone for $49.
GoSmart will allow T-Mobile to tap into the low-cost prepaid space without using the name of its primary brand.
"It's no surprise that T-Mobile is targeting the prepaid space. In the third quarter, T-Mobile added 365,000 new prepaid customers and lost 492,000 branded postpaid customers. Further, T-Mobile is working to merge with regional prepaid carrier MetroPCS (NYSE:PCS), and plans to take the MetroPCS brand nationwide," reported Fierce Wireless.
T-Mobile isn't the only U.S. carrier that is attempting to revive its prepaid strategy. Verizon Wireless is also rumored to launch new prepaid plans soon.
Prepaid deals are getting very popular in the U.S. as many customers now do not want hassles of a long-term contract. It remains to be seen if GoSmart is able to make an impression in the prepaid market space in the near future.