T-Mobile’s GoSmart Prepaid Brand To Launch In February

By Anu Passary email: a.passary@mobilenapps.com | Feb 05, 2013 08:55 AM EST

Share This Story

  • Print
  • Email

U.S. carrier T-Mobile seems to be on track to launch its GoSmart Mobile prepaid brand in February this year.

In Dec. 2012, T-Mobile launched GoSmart in its test markets, and the carrier is seeing good demand from those select markets. Previously, T-Mobile said that it was seeing this test run as a learning base and was using what it learnt "to make a decision about a potential national launch sometime in 2013."

Follow us

Per T-Mobile's GoSmart Web site, the service will be available at three price points: $30 per month for unlimited calls and texting; $35 for unlimited calls, texting, and 2G data; and $45 for unlimited calls, texting, and "high-speed" data. The $45 plan includes 5GB of data per month, after which users' connections are slowed to 2G speeds.

The GoSmart Web site indicates that users can buy a "mobile SIM kit" for $8, which will enable subscribers to bring their own unlocked GSM devices. This service will be attractive to many mobile phone customers who have a handset and do not want to get tied to a yearly contract. Additionally, GoSmart is also offering the Alcatel OT 838 smartphone for $49.

GoSmart will allow T-Mobile to tap into the low-cost prepaid space without using the name of its primary brand.

"It's no surprise that T-Mobile is targeting the prepaid space. In the third quarter, T-Mobile added 365,000 new prepaid customers and lost 492,000 branded postpaid customers. Further, T-Mobile is working to merge with regional prepaid carrier MetroPCS (NYSE:PCS), and plans to take the MetroPCS brand nationwide," reported Fierce Wireless.

T-Mobile isn't the only U.S. carrier that is attempting to revive its prepaid strategy. Verizon Wireless is also rumored to launch new prepaid plans soon.

Prepaid deals are getting very popular in the U.S. as many customers now do not want hassles of a long-term contract. It remains to be seen if GoSmart is able to make an impression in the prepaid market space in the near future. 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

WhatsApp Web now compatible with Chrome, Firefox, Opera WhatsApp Web desktop version now works with Mozilla Firefox, Opera as well
High-end Ubuntu smartphone coming at MWC 2015 as Meizu MX4 Ubuntu Edition
Sony Xperia Z4 Tablet teaser confirms MWC 2015 debut on March 2
BlackBerry Classic Non Camera goes up for pre-order as Verizon exclusive – Pricing & Availability
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Amazon Prime Now Amazon Prime Now service rocks NYC, offers fast deliveries within the hour
Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now

Most Popular

Copyright © 2015 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics