By Prarthito Maity email: p.maity@mobilenapps.com | Feb 28, 2013 07:34 AM EST
EA is looking to jump into the future with some brand new decisions made by the company.
Per reports, EA is set to introduce micro-transactions owing to the fact that these kinds of transactions have already become an increasingly important part of the gaming scene.
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The information was revealed by Blake Jorgensen, the company's CFO and executive vice-president, while discussing the tiny transactions at the Morgan Stanley Technology, Media, & Telecom Conference.
Jorgensen stated that EA is looking forward to adopt micro-transactions in all of its upcoming titles. When asked about the company's digital revenues, he said: "The next and much bigger piece is micro-transactions within games.”
“We're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."
He also confirmed the fact that EA will now bring the whole operation of carrying out micro-transaction systems in-house. This will be major boost to the company owing to the fact that in the past, EA has outsourced the work of operating micro-transaction systems to outside companies.
"Without a doubt, you're going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better," Jorgensen added.
As far as related gaming titles are concerned, ‘Dead Space 3’ was not the first EA console title to feature micro-transactions, and users have the option to buy extra credits in ‘Mass Effect 3' multiplayer, and the whole system, per Eurogamer, “has its roots in the time-saver DLC that's been present for years in games like Need for Speed.”
“But Dead Space 3 did mark the first time that the game appeared to be engineered towards guiding players towards them.”
Jorgensen also talked a bit about the state of mobile gaming and the company’s take on it. He said: “The other piece of that puzzle is the mobile business itself. Playing games on a tablet or a mobile phone, smartphone, that business has evolved very quickly. It's become a very large part of our business and it's either an extension of existing franchises or new franchises.”
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