Nintendo Stocks Plunged After 'Super Mario Run' Release; Complicated Store Listing Blamed
Regin OlimberioNintendo shares dipped even lower even after release of highly-anticipated "Super Mario Run" in iOS and the looming version for Android smartphones. Not that this classic reboot fizzles, but gamers seem to be reluctant on paying for the game while majority prefer the limited free to play version.
Exactly a week after release in December 15th, the game hit a wall of unfavorable reviews and not so good critical reception. While it breached "Pokemon Go" in terms of number of downloads in the opening day, the game simply dwindled fast. Too fast that even Nintendo shares were ultimately affected.
In the war of branding and marketing plus revenue antics, "Super Mario Run" allegedly resulted to 16 percent decline in Nintendo stock revenue. Blame it on short run time, complicated store listing for those willing to pay for the game and above all, constant internet connection. Although a good number of players took a bite on "Super Mario Run" day one, CGM reported that it still posed a five percent stock revenue decline on that very same day.
Come to think of it, the game's free to download, pay to unlock scheme is not the first time for Nintendo eShop to do so. It seems that the case is different for mobile gaming market and the result was not so brilliant, Polygon reported.
"Super Mario Run" isn't the first heartbreak for Nintendo neither. The classic example of cloud nine experience-turned-into nightmarish is "Pokemon GO." The game catapulted Nintendo stocks into new heights for several days after release but immediately plunged after everybody realized that it is actually not Nintendo that developed the game. Shares drop became so steep back then that everybody turned their attention to Niantic, who is now the biggest name in mobile gaming.
Here is another queer "Super Mario Run" detail, Metacritic placed a nice 79 rating for the game. Is this a testament that Mario should have been destined for greatness but was killed by flawed pricing model?
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