Three new iPhone models including iterative iPhone 7s and iPhone 7s Plus updates and a third iPhone sporting a new design and screen size are nearing their release date; however, it looks like smartphone lovers who have been clamoring for an iPhone 7 successor is in for a huge disappointment.

If recently surfaced rumors are anything to go by, the purported premium iPhone 8 model might come bearing a breathtaking cosmetic appearance; however, Apple might not up the ante in terms of the device's functionally. Let's delve straight into the details.

Apple iPhone 8 OLED Display

Aside from giving fans a brief glimpse at the bunch of jaw-dropping specs and features the new iPhone is rumored to boast, Nikkei Asian Review has also been giving them a comprehensive rundown regarding exactly how the Cupertino-based tech titan plan to bring about the curved OLED display on the next iPhone models.

Apparently, the highly anticipated curve on the new iPhone won't be as striking as on Samsung's Galaxy S7 Edge smartphones. If that wasn't enough, the report further claims that the curve will be merely for visual effect rather than offer some new features.

A source close to the matter attributed Apple's decision to come out with less dramatic curves for the new iPhones to the complications involved in making curved glass covers that match the devices screens. The unnamed source also divulged details about the curved screen stating that it will offer a viewable area of about 5.2 inches aside from making the iPhone even sleeker.

In other words, iPhone fans shouldn't be looking forward to unique features such as text banners or app pinning on the sides of the new panel. Regrettably, the curved panel will be nothing more than purely aesthetically pleasing, if this comes to fruition.

Apple iPhone 8 Price

This year's iPhone is likely to burn a hole in consumers' pockets, according to Forbes contributor Gordon Kelly. Apparently, Apple's ambitious plans for the purported iPhone 8 / iPhone X is likely to bring higher costs than expected.

The tech firm's decision to oust LCD in favor of OLED for the radically overhauled iPhone has quite a few implications on other aspects of the smartphone, according to DigiTimes. The website explains this by giving an example of renowned 3D Touch module makers, TPK Holding and GIS (General Interface Solution), which, the report claims will be demanding a considerable 60% more for coming up with modules that support OLED.

While it is imperative for AMOLED panels to match with the Out-Cell (add-on) touch solution, the integration of 3D Touch modules in the purported iPhone 8 (with AMOLED panels) comprise an even more arduous manufacturing process and application of slim film-based touch sensors.

It's worth noting that the OLED compatible 3D Touch modules do not bear a steep price tag, in isolation. They cost $9 in the iPhone 7 and iPhone 7 Plus; however, they are likely to rise to a considerable $15 with 2017 OLED iPhone. This explains the device's rumored starting price of more than $1,000.

More details about Apple iPhone 8 are expected to surface online in near future. Watch this space for iPhone 8 news and updates!