South Korean rapper Psy's song Gangnam Style has been rocking the music industry and the chart topper was amongst the top 10 searches on Google in September 2012.

Park Jae-Sang aka Psy is an established singer in South Korea and his song Gangnam Style was released in mid-July. Gangnam Style is a reference to the district of Gangnam, which means "south of the river," and the residents of the upmarket district are supposed to be one of the hippest and trendiest people in Korea.

Psy's Gangnam Style made it to the fifth spot in the top 10 Google searches. The full list of top 10 Google searches in September 2012 from number one to ten is: Kate Middleton photos, Morgan Freeman, Kate Middleton, Demi Lovato, Gangnam Style, iPhone 5, ITM Cup, Apple NZ, iphone, TVNZ On Demand.

Psy's Gangnam Style music video shows a unique "horse riding dance" by the singer and the music video has been viewed on YouTube 359 million times and has over 253 million likes on YouTube.

On a visit to the Seoul office of Google, Eric Schmidt, CEO of Google and Google's staff took part in a Gangnam Style dance with singer Psy.

"With K-pop, we had a whole industry of extraordinarily high quality music that was largely not available outside of Japan and Korea and a couple other countries. YouTube made it mainstream and global," said Schmidt.

Furthermore, Schmidt added "I think there will be many other such breakouts and such great talents. I think the story here is not really about YouTube or Google. It's about the fact that there is a amazing talent all around the world that could not be discovered before and that now has a global audience, which the talent can benefit from financially, with recognition, lifestyle et cetera."

Samsung's headquarters, Samsung Town, is located in the Gangnam district of Seoul. Samsung has also hired Psy to promote the company's Kimchi Refrigerator.

Gangnam Style has also reached number one in the UK music charts and has attracted celebrity fans including Britney Spears, Simon Cowell, Tom Cruise, Katy Perry, and Robbie Williams.

On Oct. 7, current Tennis world number 2 Novak Djokovic of Serbia delighted fans in Beijing by doing the horse riding dance move from Gangnam Style, after beating French tennis player Jo-Wilfried Tsonga in the finals. Other celebrities like Britney Spears and Nelly Furtado too have hopped on to the Gangnam Style dance bandwagon, with Psy teaching Britney the dance moves on The Ellen DeGeneres show and Nelly Furtado performing the song and dance routine at her own concert.

Psy has started a new fad in the music industry, which seems to be taking the world by storm and setting new records.