Instagram Sets New Records With Thanksgiving Food Posts

By Alexandra Burlacu | Nov 24, 2012 12:07 PM EST

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It looks like photo-sharing app Instagram has plenty to be thankful for this Thanksgiving, as it enjoyed its busiest day ever on Thursday, Nov. 22.

As one might easily guess, the vast majority of pictures flooding Instagram were food-related. Taking pictures of food and then posting said pictures on various social networks seems to be a growing trend, and Instagram can testify with all certainty.

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The Facebook-owned photo-sharing company announced on Friday, Nov. 23, that its users posted a whopping 10 million photos on Instagram, mentioning Thanksgiving in the comments. At peak times throughout the day, Instagram saw over 200 photos uploaded per second, double the previous day, with a high water mark of 220 photos per second recorded at roughly 12:40 p.m. As a comparison, Instagram users uploaded about 800,000 photos during Hurricane Sandy, and more than 100,000 pictures on Election Day.

"Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making our busiest day so far," boasted the company.

"We're thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we're excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season."

Sharing food pictures with millions of other Internet users worldwide may mean a whole new level (and even concept) of "intimacy" for many, but it seems that plenty of people out there cannot rightfully celebrate such an important holiday without sharing their food, at least virtually, with the rest of the world.

The new record landmark indicates that Instagram is rapidly becoming increasingly popular since the Facebook acquisition. On the other hand, the photo-sharing service was popular enough even before the acquisition, and breaking records on the most food-centric day of the year in the populous United States is not all that surprising.

Before the Thanksgiving photo frenzy, Instagram saw its peak in the aftermath of Hurricane Sandy, with numerous people posting photos of the ravages the storm caused as it drilled across the east coast of the U.S. Food, however, seems to outshine the real-life tragedies caused by the force of nature.

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