Amazon And Google Open Digital Stores In Brazil

By Khurram Aziz | Dec 06, 2012 01:42 PM EST

Share This Story

  • Print
  • Email

Both Amazon and Google have opened digital stores in an effort to capitalize on Brazil's nascent but growing ecommerce market.

The companies join the likes of Kobo, which began selling its eBook reader in partnership with Brazilian bookstore chain Livraria Cultura at the end of November.

Follow us

Amazon will be bringing its Kindle e-reader to the Brazilian market first, and not its more sophisticated tablet, the Kindle Fire.

In a press release, the online retailer says Kindle-the best-selling e-reader in the world-will be available in the coming weeks in Brazil from various locations with a suggested retail price of R$299 ($140).

"With the launch of free Kindle reading apps in Portuguese, anyone who has an Android phone, Android tablet, iPhone or iPad, PC or Mac, can start reading Kindle books today," said Alexandre Szapiro, Vice President of Kindle,

Amazon also announced that independent authors and publishers can now make use of Kindle Direct Publishing, allowing them to price their books and receive payments in their local currency, while retaining control of their content and copyrights.

The launch of the Kindle coincides with the opening of Amazon's Kindle Store which offers over 1.4 million books, now available to Brazilian customers including more than 13,000 Portuguese-language books.

At the same time, Google has made available its collection of books and movies via Google Play to Brazilians who already own Android smartphones and tablets.

Google will bring 10,000 digital books in Portuguese and another few hundred movies to download or rent in Brazil, making it the 10th country where Google Play is now available.

The two will compete with local companies for a share of Brazil's e-commerce market which, according to Reuters, is valued at $12 billion.

Brazil is among the BRIC economies - which include Russia, China and India - which is thought will become one of the biggest in the world in the next two decades.

Amazon had been looking for a way into the Brazilian market for some time, and in October was rumored to be buying Brazil's biggest bookstore chain, Saraiva.

However, it seems now the company will stick to its focus on organic growth in foreign markets.

Other companies are also eyeing the Brazilian market. Lenovo is building a PC base there and Microsoft also recently invested $100 million over the next four years in a new technology center in Rio de Janeiro.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps