By Jimmie Geddes email: firstname.lastname@example.org | Jan 16, 2013 03:44 PM EST
A few years ago partnering with Google was viewed as a great opportunity to work with a young, cutting edge company. What a difference a few years make. Google has recently been getting the cold shoulder from some of the biggest tech companies in the world. These companies feel that while Google is a very innovative and successful company, they have also seen a shadier side of Google especially when it enters a market that is already established, and in some cases worked with the original company on the product.
On Tuesday, Jan. 15, Facebook launched a new feature in partnership with Microsoft allowing Facebook's more than a billion users to use Microsoft's Bing search engine to deliver Web results in Facebook's new Graph Search. Google wasn't included in this partnership.
This is not the first time Google hasn't been invited to the party. It was no secret that Steve Jobs felt Google copied iOS with its Android OS and vowed to go "Thermonuclear" on Google. In iOS 6, Apple dropped Google Maps in favor of its own mapping solution and also removed YouTube from the default install of iOS, though both apps have been on every iOS device since the original iPhone in 2007.
Samsung and other smartphone manufacturers are beginning to create their own mobile OS or using another OS to loosen its reliance on Google's Andoid. It sounds like Google is beginning to get shunned in the Android world. Why? Google did something it said it wouldn't do when it came up with Android - it said it would only work on Android and not sell hardware. However, Google didn't stick to that claim for long and began selling its own Android smartphones and tablets, directly competing with its Android partners. Adding insult to injury, Google acquired Motorola Mobility and it's all but certain Google will get even more aggressive in the smartphone and tablet world.
Facebook is the latest tech giant to choose a competing service over Google. Google will not be taking part in its new feature that will be used by over 1 billion users. Mark Zuckerberg knew this would only ruffle Google's feathers:
"The main thing is that when people share something on Facebook, we want to give them the ability to broadcast things, but also retract them later, and have them be removed immediately. Microsoft was more willing to do things specific to Facebook."
Is this Google's payback for trying to steal some of Facebook's thunder with Google+ (Google Plus)? Whether it is or not, it's becoming clear that many companies are no longer interested in playing with Google anymore or inviting Google to their party.