By Alexandra Burlacu | Mar 09, 2013 01:41 PM EST
Facebook just acquired Storylane, a Palo Alto, Calif.-based social-networking startup that focuses on personal stories, in a bid to provide users with better content.
The companies did not disclose financial details of the acquisition, but Facebook will sweep Storylane's team of five employees, complete with its Chief Executive Jonathan Gheller, as part of the deal.
Facebook did not acquire any user data from the company it purchased and it will shut down the Storylane service, which means the acqui-hire is essentially talent-oriented. Storylane already updated its website informing users that it is no longer accepting new signups. Instead, the website now links to a Friday, March 8 blog post proudly announcing the acquisition.
"After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook," explains Storylane CEO Jonathan Gheller.
"This is an exciting opportunity," adds Gheller. "Facebook's mission of connecting the world has always been at the center of our work, and like our friends at Facebook, meaningful connections are what our team is most passionate about."
Storylane made its debut two years ago, aiming to help people share who they are and what they care about through stories, perhaps finding love and making new friends along the way. While Twitter focuses on short bursts of updates, Storylane encouraged its users to paint their lives in longer, more detailed stories.
The new acquisition will likely bring even more changes to the giant social network. Facebook already bet big this week with a major change to its News Feed, and it seems the company is dedicated to making constant changes to improve user options and experience. The social network currently allows its users to post status updates and share what they're doing or, if they want to share something a bit longer and wordier, they can opt to write a note and share it.
It remains unclear at this point if and how would Facebook integrate Storylane's storytelling model, but one thing's for sure: if anyone is willing to share and over-share, it's Facebook users.
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