YouTube is all grown up and evolved from a basic video-sharing venue to a very promising online shopping site, which is good news for businesses.
Google-owned YouTube was originally designed as a video-sharing site back in 2005, allowing users to freely and easily upload, view and share videos using Adobe Flash and HTML5 technology. YouTube is now the most popular venue for watching all sorts of videos, from music videos to funny cats, educational DYI clips, TV shows and much, much more.
YouTube is now offering a new tool for businesses and brands. On the TRESemme channel, for instance, videos featuring various hair products also sport links for viewers to buy each featured item. Other platforms previously offered such "shoppable videos" as well, but YouTube has a far wider reach than any other platform.
Mr. Porter and Neiman Marcus are two of the brands experimenting with such shoppable content. Both brands invite viewers to click on fashion items that various characters wear within the video, pausing it so that interested users can shop the items in question.
The shoppable videos on YouTube, however, work in a slightly different manner. Instead of having viewers interactively clicking within the videos, YouTube displays a side bar that brings up the featured products. This way, users can shop for items that interest them without ever having to pause.
"Every day, millions of people turn to YouTube for advice, from learning how to use the perfect smokey eye to trying out a new recipe for mashed potatoes," touts Danielle Tomassini from the Google Shopper team. "People are using YouTube not just for entertainment, but to learn a new skill, find more information, and shop for products. This presents a unique opportunity for consumer goods brands to reach shoppers in the moment and provide them with an easy way to go from watching a video to purchasing the product."
"This new channel gadget will enable shoppers to seamlessly move from browsing how-to-videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today," Tomassini further explains.
Check out the feature in action at the TRESemme YouTube channel (link in third paragraph) and prepare for a new shopping experience.
© Copyright 2020 Mobile & Apps, All rights reserved. Do not reproduce without permission.most read
related stories
more stories from Internet / Social Media
Google's two-minute blackout has caused a whopping 40 percent drop in global Internet traffic.
ernest hamiltonRumors turned out to be legitimate, as Xbox Music web player is now live.
ernest hamiltonA bug in Facebook's latest beta app for Android collected and stored the phone numbers of anyone who launched the app, regardless of whether they logged in or had an account.
ernest hamiltonMozilla Firefox 22 is bringing advance 3D gaming to the web with Unreal Engine 3.
ernest hamiltonA security bug in Facebook's 'Download Your Information' (DYI) tool exposed email addresses and telephone numbers of roughly 6 million users.
ernest hamiltonTwo of the new features now available on Socl comes in the form of a meme generator and GIF creator. This is a good idea since memes and GIFs are one of the leading activities on the Internet right now.
ernest hamiltonThe Facebook invitation doesn't say anything about the product or the service that is going to be launched on June 20.
ernest hamiltonIn the new version of OS X, dubbed OS X 10.9 Mavericks, if you use the new Safari web browser to open a website that is power hungry, you will not have to close it in order to save your battery life.
ernest hamilton